McKinsey & Company 36 Companies investing in AI by industry SOURCE: McKinsey, Spiderbook analysis 1.94% 2.04% 2.15% 2.35% 2.55% 2.66% 3.37% 4.19% 8.78% Marketing And Advertising Semiconductors Financial Service Government Administration Automotive Retail Telecommunications Research Internet Software Information Technology Services 32% 1.84% 1.74% 1.63% 1.63% 1.53% 1.33% 1.33% 1.33% 1.33% 0.92% Marketing And Advertising Telecommunications Management Consulting Banking Financial Service Other - consumer Retail Research Other - Industrial Other - public sector in digital and data based businesses 60% AI is not yet scaling in the physical world