orient themselves toward purpose (see sidebar “Nine Academic research and our own experience tell types of purpose”). While an individual’s purpose may us that an individual’s sense of purpose isn’t fixed hew quite closely to one of these nine types (Exhibit or static—it can be clarified, strengthened, and, 1), it may instead arise from combinations of them, for some, may serve as a lifelong aspiration, or with the relative emphasis and priority of elements North Star. And, while what people find meaningful varying from person to person. Exhibits 2, 3, and 4 tends to evolve over long timeframes, it can shift show three such patterns (or purpose archetypes) relatively quickly, particularly in response to the that arose from our research. kinds of life-changing events that many people are QWeb 2020 Individual purpose Exhibit 1 of 4 Exhibit 1 Your individual purpose (that is, where you find meaning) will likely Your individual purpose (that is, where you find meaning) will likely map to map to some combination of the values below. some combination of the values below. Nine types of individual purpose Agency Achievement Conservation Caring Self Freedom Respect Tradition Others Enjoyment Staility Equality  justice Integration The vertical axis reflects the target of our or activities hether directed toard ourselves or toard other people We ay find either or both orientations eanin­ful The hori€ontal axis reflects the underlyin­ motives for our or activities ran­in­ fro our drive to expand our sense of self to our drive to cooperate and unite ith the orld around us ‚oth diensions ay be experienced siultaneously and in cobination 136 What now? Ten actions to emerge stronger in the next normal September 2020