McKinsey & Company 27 Top 5 priorities when buying industrial IoT products Priorities have changed over time; Cybersecurity has come to the top Most important IoT product purchase factors besides basic function Top 3 of 12 analysis Note: Total respondents = 1161 312 290 251 235 206 Strong cybersecurity Reliability Compatibility with existing enterprise software (e.g. ERP, CRM) Compatibility with installed production hardware Ease of use by end user Number of responses