AI is not yet scaling in the physical world Companies investing in AI by industry Semiconductors 1.94% Management Consulting 1.84% Government Administration 2.04% Banking 1.74% Automotive 2.15% Financial Service 1.63% Financial Service 2.35% Marketing And Advertising 1.63% 60% Marketing And Advertising 2.55% Retail 1.53% in digital and Retail 2.66% Research 1.33% data based businesses Research 3.37% Telecommunications 1.33% Telecommunications 4.19% Other - consumer 1.33% Internet 8.78% Other - Industrial 1.33% Software Information 32% Other - public sector 0.92% Technology Services McKinsey & Company 36 SOURCE:McKinsey, Spiderbookanalysis