Top 5 priorities when buying industrial IoT products Priorities have changed over time; Cybersecurity has come to the top Strong cybersecurity 312 Reliability 290 Most important IoT Compatibility with product purchase existing enterprise 251 factors besides basic software (e.g. ERP, CRM) function Compatibility with Top 3 of 12 analysis installed production 235 hardware Ease of use by end user 206 Number of responses Note: Total respondents = 1161 McKinsey & Company 27