Uncertainty deters cyber security spending Install base, standards and attack vectors Challenges in maintaining an inventory/ 335 knowledge of all connected devices Regulatory uncertainty 306 What deters investing or I rely on my IoT vendor for security 290 focusing on security for IoT? There are so many different attack vectors 274 (top 3 of 10 that we don’t know which ones to prioritize analysis) Hard to find talent 270 Number of responses Note: Total respondents = 1400 McKinsey & Company 34