79 the same. Borrowing a mobile phone provides considerably less control and privacy compared with owning one, a significant impediment to using phones for managing one’s finances. Exhibit 22 Countries with large rural populations have lower broadband coverage 2014 Size of circle represents Asia Africa and Middle East 2014 population Latin America Eastern Europe and Central Asia 1 3G+ network coverage % total population Saudi Arabia PolandRomania Mexico Thailand 100 Venezuela Russia Egypt Turkey Chile South Africa Philippines 90 Brazil Peru Iraq Indonesia Malaysia Morocco Uzbekistan 80 Argentina Ukraine Afghanistan Colombia China Bangladesh 70 Kenya Algeria 60 Nigeria India Cameroon Angola 50 Ghana Pakistan Vietnam Myanmar Syria Sudan Uganda 40 Madagascar 30 Democratic Mozambique Republic of Congo Tanzania 20 Niger Ethiopia 10 0 10 20 30 40 50 60 70 80 90 Rural population % total population 1 Certain countries have significantly increased 3G+ network coverage over 2014-16. SOURCE: GSMA; World Bank; McKinsey Global Institute analysis 79 Financial Inclusion Insights by InterMedia. McKinsey Global Institute Digital finance for all: Powering inclusive growth in emerging economies 59