the third month, implement and operationalize the support systems, and tune their organizational new designs. We know from experience that three models and tech stacks to operate at the highest months is sufficient to implement and scale a digital effective speed. In other words, C-level executives factory. We have also seen banks, pharmaceutical must point their digital firepower at the right targets companies, and insurance companies pivot entire and quickly execute against them. It’s essential field forces to a remote model in a few weeks. to set these targets at the outset and regularly measure progress against them. Achieving parity or better across digital channels to win the revenue race, rebuilding the most critical decision-support Leaders who want to succeed in the digital-led models, and doubling development velocity are recovery must quickly reset their digital agendas to goals that are all within reach. The 90-day plan will meet new customer needs, shore up their decision- help organizations get there. Aamer Baig is a senior partner in McKinsey’s Chicago office; Bryce Hall is an associate partner in the Washington, DC, office; Paul Jenkins is a senior partner in the Oslo office; Eric Lamarre is a senior partner in the Boston office; and Brian McCarthy is a partner in the Atlanta office. Copyright © 2020 McKinsey & Company. All rights reserved. The COVID-19 recovery will be digital: A plan for the first 90 days 19