Blended teams at work in a McKinsey Design Studio, Stockholm Exhibit 1 / 5 Companies with top-quartile McKinsey Design Index scores outperformed industry-benchmark growth by as much as two to one. Annual growth (normalized) % Top-quartile McKinsey Design Index performers Industry benchmarks¹ Revenues 180 160 10% 140 3-6% 120 100 Total returns to shareholders 300 250 21% 200 12-16% 150 100 4 017 012 013 01 015 016 Dec 2 Dec 2 Dec 2 Dec 2 Dec 2 Dec 2 ¹ The envelope was set by the minimums and maximums of three independent data sets: MDI 2nd, 3rd, and 4th quartiles; the S&P 500; and a McKinsey corporate database of 40,000 companies. 3