Content thumbnail The Business Value of Design

How do the best Contents design performers increase their The Business revenues and 2. Value of Design shareholder returns 5. An Elusive Prize at nearly twice the 8. More Than a Feeling: rate of their industry It's Analytical Leadership counterparts? 10. More Than a Product: It's User Experience More Than a Department: By Benedict Sheppard, Garen Kouyoumjian, 11. It’s Cross-functional Talent Hugo Sarrazin and Fabricio Dore. 13. More Than a Phase: It's Continuous Iteration 14. A First Step Toward Great Design 1

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