Ben Sheppard: The research is a start rather than the finish. We’re excited about putting it out into the world. It brings with it world firsts. However, many people are going to be asking themselves the question, “How do we stack up in terms of design?” We’ll be putting out the data from this research in a form that’s useful for business leaders. They’ll be able to go online, test their own design actions over the past years. And that will be consolidated into a single number, a single score on their design performance. That will be their McKinsey Design Index score. They’ll be able to see how that score compares to the other 300 companies who were compared here. They’ll be able to see where they’re strong, where they may have capabilities that they can focus on, and crucially, “What’s the value at stake here?” If they decide to go for this, if they decide, “We want to be top-quartile design performers,” what could the financial benefits be? Simon London: So there’s going to be a diagnostic. There’s going to be an instrument out there, so to speak, that is going to be available to all comers. Ben Sheppard: That’s the plan. We want to make this widely available. I think this is an important way to kick-start the conversations between design leaders and business leaders. Simon London: I’m afraid we’re out of time for today. But a big thank you to Ben and to Hyo for being with us today. Hyo Yeon: It’s a pleasure. Ben Sheppard: Thank you. Simon London: And as always, a big thank you to you, our listeners. To learn more about the research, the McKinsey Design Index, and the work of McKinsey Design, please visit us on McKinsey.com. Ben Sheppard is a partner in McKinsey’s London office, and Hyo Yeon is a partner in the New York office. Simon London, a member of McKinsey Publishing, is based in McKinsey’s Silicon Valley office. 10