20 | A ROADMAP TO GENDER PARITY AT ALL CAREER STAGES A roadmap to gender parity at all career stages Today, with women occupying fewer than one in five roles in the C-suite in fi- Women occupy nancial services, achieving gender parity in the sector seems to be an ambitious fewer than one goal. Yet, there is a path to get there. Through extensive research and interviews in five roles in with leaders in the field, we have identified a number of best-practice solutions the C-suite in to address the challenges. financial services. 1. “Rebrand” the industry to make it more attractive to women. Demonstrating that financial services is a sector in which women can thrive is a critical first step to achieving parity. Doing so will help improve female representation at the earlier stages of the career funnel—and is particularly important in sub-sectors such as asset man-